JoLIE 5/2012

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Teodora Popescu

University of Alba Iulia, Romania






This paper aims at analysing the way in which figurative language, namely business metaphors are different or similar in six languages: Romanian, English, French, Spanish, Italian and German. The findings were then compared against the cultural dimensions of Hofstede’s theory, in order to identify connections between conceptual mappings and cultural constructs.


Key words: General English; Business English; Business metaphors; Cultural representations; Conceptual mappings.





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How to cite this article: Popescu, T. (2012). Business metaphors: A case study of Peugeot advertisements in different languages. Journal of Linguistic and Intercultural Education – JoLIE, 5, 109-124. DOI:



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