JoLIE 9:2/2016
‘TIME IS MONEY’ METAPHOR IN BRITISH AND ROMANIAN BUSINESS PRESS[1]
Teodora Popescu
1 Decembrie 1918 University of Alba Iulia, Romania
Abstract
The present article was written as part of the research project titled “Universals and variants of English and Romanian business metaphors. A corpus-based conceptual mapping of contemporary journalese”, financed by the Romanian National Authority for Scientific Research and Innovation. The whole research starts from the hypothesis that cognitive metaphors are instantiations of cultural categories manifested in the language spoken by the community that shares a common set of characteristics within a given cultural matrix, and that metaphors clustered in cognitive categories account for cultural categories, both in terms of conceptual universals and variants, resulting in a complex mapping of interrelated cross-connections. The current work will concentrate on some conceptualisations of TIME as they were extracted from British and Romanian press. The two corpora that we carried our research on were self-made and included the following newspapers: The Economist, The Financial Times, The Guardian, and The Telegraph for the English corpus; and Adevărul, Adevărul Financiar, Business Magazin, Gândul, Capital, România Liberă and Ziarul Financiar for the Romanian corpus.
Key words: Business metaphors; Concordancers; Corpus-based approach; Conceptual Metaphor Theory (CMT); Cultural variation; Contemporary business journalese.
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How to cite this article: Popescu, T. (2016). ‘time is money’ Metaphor in British and Romanian Business Press. Journal of Linguistic and Intercultural Education – JoLIE, 9(2), 103-120. DOI: https://doi.org/10.29302/jolie.2016.9.2.9
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[1] This work was supported by a grant of the Romanian National Authority for Scientific Research and Innovation, CNCS – UEFISCDI, project number PN-II-RU-TE-2014-4-2785.