JoLIE 10:1/2017
METAPHORICAL CONCEPTUALISATIONS OF MONEY IN ENGLISH AND ROMANIAN BUSINESS PRESS
Teodora Popescu
1 Decembrie 1918 University of Alba Iulia, Romania
Abstract
The aim of this paper is to identify conceptualisations of MONEY in British English and Romanian as embodied in business journalese. The research was carried out on two self-made corpora of approximately 60,000 words each, amassed from various business broadsheets that appeared during 2012-2016. The conceptual framework is given by the Conceptual Metaphor Theory, as propounded by Lakoff and Johnson (1980), and carried forward by Kövecses (2005, 2010, 2014a and 2014b). The research methodology is based on different strategies proposed by the Pragglejaz group (who brought forward the Metaphor Identification Procedure), Stefanowitsch (2006), Charteris-Black (2004). The final strategy involved a preliminary overview of the best known proverb in the two languages, then an insight into the semantic fields of the word was acquired, using online tools such as dictionaries, lexical datasets, thesauri, semantic ontology-based software, concordancing, etc. Next, a semi-manual identification of metaphors was performed, followed by clusterisation into cognitive metaphors. The categories identified were compared and differences (in case of metaphor variation) were accounted for (where possible) from the perspective of cultural categories (in particular provided by Hoftsede’s model).
Key words: Conceptual metaphor; Cultural categories; Business journalese; Money metaphors; Corpus linguistics.
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How to cite this article: Popescu, T. (2017). Metaphorical conceptualisations of money in Romanian and British business press. Journal of Linguistic and Intercultural Education – JoLIE, 10(1), 153-174. DOI: https://doi.org/10.29302/jolie.2017.10.1.10
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