METAPHORICAL CONCEPTUALISATIONS OF ECONOMY IN ROMANIAN AND BRITISH BUSINESS PRESS
1 Decembrie 1918 University of Alba Iulia, Romania
This article has emerged as part of the research project titled “Universals and variants of English and Romanian business metaphors. A corpus-based conceptual mapping of contemporary journalese”, financed by the Romanian National Authority for Scientific Research and Innovation (CNCS-UEFISCDI). The whole research is based on the hypothesis that cognitive metaphors are instantiations of cultural categories manifested in the language spoken by the community that shares a common set of characteristics within a given cultural matrix, and that metaphors clustered in cognitive categories account for cultural categories, both in terms of conceptual universals and variants, resulting in a complex mapping of interrelated cross-connections (Popescu 2012, 2015a, 2015b). The current analysis will focus on conceptualisations of economy as they were identified in British and Romanian press. The research was carried out on two corpora which were self-made and included newspapers such as: The Economist, The Financial Times, The Guardian, and The Telegraph for the British corpus; and Adevărul, Adevărul Financiar, Business Magazin, Gândul, Capital, România Liberă and Ziarul Financiar for the Romanian corpus.
Key words: Business metaphors; Conceptual Metaphor Theory (CMT); Contemporary business journalese; Corpus-based approach; Cultural variation; economy conceptualisation.
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Online analysis instruments:
Online Cambridge Dictionary:
British English corpus:
EC – The Economist
FT – The Financial Times
GU – The Guardian
TG – The Telegraph
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BM – Business Magazin
CA – Capital
ZF – Ziarul financiar
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How to cite this article: Popescu, T. (2017). Metaphorical conceptualisations of ECONOMY in Romanian and British business press. Journal of Linguistic and Intercultural Education – JoLIE, 10(2), 93-110. DOI:
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 This work was supported by a grant of the Romanian National Authority for Scientific Research and Innovation, CNCS – UEFISCDI, project number PN-II-RU-TE-2014-4-2785.