JoLIE 10:2/2017

 

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JOB AND MONEY METAPHORS IN BUSINESS JOURNALESE[1]

 

 

Iulia Mihaela Roșca

1 Decembrie 1918 University of Alba Iulia, Romania

 

Grigore-Dan Iordăchescu

1 Decembrie 1918 University of Alba Iulia, Romania

 

 

 

Abstract

The aim of this study is to analyse metaphors related to the concepts of “money” and “job” found in a self-made minicorpus, and to identify the patterns according to which the two words were analysed and clustered around conceptual metaphors. The analysis is based on a selection of 9 articles, written in 2015, from the general audience broadsheet, The Telegraph. The instruments used were the automatic concordancing software ConcApp and various dictionaries and lexical datasets available online. Moreover, manual identification of metaphors was used too, and the metaphors were explained and analysed, leading in the end to a generalisation of findings. The results obtained revealed interesting aspects regarding money- and job-based conceptual metaphors and also thought-provoking conclusions concerning various aspects of contemporary economy.

 

Key words: Job and money metaphors; Proverbs; Idioms; Figurative business language.

 

 

References

 

Cerban, M. (2014). A Semantic Interpretation of Grammatical Metaphor. Analele Universităţii din Craiova. Seria Ştiinţe filologice. Lingvistică, 1-2, 213-219.

 

Kövecses, Z. (2005). Metaphor in culture: Universality and variation. Cambridge, UK: Cambridge University Press.

 

Lakoff, G., & Johnson, M. (1980). Metaphors we live by. Chicago: University of Chicago Press.

 

Popescu T. (2012). Business Metaphors. A Case Study of Peugeot Advertisements in Different Languages. Journal of Linguistic and Intercultural Education - JoLIE, 5, 109-124. DOI: https://doi.org/10.29302/jolie.2012.5.7

 

Popescu, T. (2016). Conceptualisation of companies in English and Romanian business journalese. Journal of Linguistic and Intercultural Education – JoLIE, 9(1), 89-110. DOI: https://doi.org/10.29302/jolie.2016.9.1.7

 

Popescu, T. (2017, in press). Metaphorical conceptualisations of money in English and Romanian business press. Journal of Linguistic and Intercultural Education – JoLIE, 10(1). DOI: https://doi.org/10.29302/jolie.2017.10.1.10

 

Pragglejaz Group (2007). MIP: A Method for Identifying Metaphorically used Words in Discourse. Metaphor and Symbol, 22(1), 1-39. DOI: 10.1080/10926480709336752

 

Self-made corpus (examples in the text):

 

Critchlow, A. (2015, July 27). Watching the money as Gulf Keystone faces ‘perfect storm’. The Telegraph. Retrieved January 30, 2017, from http://www.telegraph.co.uk/finance/newsbysector/energy/oilandgas/11764197/Watching-the-money-as-Gulf-Keystone-faces-perfect-storm.html

 

Marlow, B. (2015, June 21). Canada’s giant pension funds are the new masters of the universe. The Telegraph. Retrieved January 30, 2017, from https://www.telegraph.co.uk/finance/comment/11690310/Canadas-giant-pension-funds-are-the-new-masters-of-the-universe.html

 

Huggler, J. (2015, August 31). French economy minister calls for full fiscal union in Eurozone. The Telegraph. Retrieved January 30, 2017, from http://www.telegraph.co.uk/finance/economics/11835614/French-economy-minister-calls-for-full-fiscal-union-in-eurozone.html

 

Bradshaw, J. (2015, June 30). United Cacao makes sweet progress in Peru. The Telegraph. Retrieved from http://www.telegraph.co.uk/finance/commodities/11708230/United-Cacao-makes-sweet-progress-in-Peru.html

 

Online instruments:

 

Roget’s 21st Century Thesaurus, Third Edition. Retrieved January 28, 2017 from http://www.thesaurus.com/

 

ThinkMap Visual Thesaurus. 1998-2017, Thinkmap.Inc., from http://www.visualthesaurus.com/

 

Investopedia, LLC, 2014, from http://www.investopedia.com/

 

EconomicsHelp.org.2016, from http://www.economicshelp.org/

 

Princeton University “About WordNet”. WordNet. 2010, from http://wordnet.princeton.edu/

 

Cambridge Dictionary. 2017, from http://dictionary.cambridge.org/

 

Bennett, Coleman & Co. The Economic Times. 2017, from http://economictimes.indiatimes.com/

 

 

How to cite this article: Roșca, I.M, & Iordăchescu, G.-D. (2017). Job and money metaphors in business journalese. Journal of Linguistic and Intercultural Education – JoLIE, 10(2), 111-122. DOI: https://doi.org/10.29302/jolie.2017.10.2.9

 

 

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[1] This work was supported by a grant of the Romanian National Authority for Scientific Research and Innovation, CNCS – UEFISCDI, project number PN-II-RU-TE-2014-4-2785.