JoLIE 15:4/2022
FRAMING POWER: MULTIMODAL METAPHOR AND METONYMY IN MEDICI: MASTERS OF FLORENCE [1]
Alexandra Maria Bocșa 
University of Alba Iulia, Romania
Abstract
This paper explores the use of multimodal metaphors in the first episode of Medici: Masters of Florence, with a particular focus on the intricate relationship between power, money, and moral conflict. By analysing the metaphors within key scenes, the paper delves into how these symbolic representations reflect human nature, societal expectations, and the philosophical dilemmas faced by the characters, especially Cosimo de' Medici. The metaphors, such as the towering cathedral dome, power struggles within the Medici family, and the commodification of influence through bribery, serve as poignant commentaries on the sacrifices individuals make for the sake of power and wealth. The paper demonstrates how language, imagery, and gesture work in tandem to reinforce the central themes of ambition, moral compromise, and the negotiation of personal desires against external expectations. Furthermore, it highlights the capacity of multimodal metaphors to illuminate the psychological and social mechanisms shaping human decisions. The study also presents recommendations for future research, suggesting areas such as the tension between personal identity and social roles, the clash of individuality with societal norms, and the interplay between duty and desire. Ultimately, this paper underscores the significance of multimodal metaphors as both philosophical and linguistic tools, offering insight into the deeper meanings embedded in historical and contemporary narratives.
Keywords: Multimodal metaphors; Multimodal metonymy; Power; Money, “Medici: Masters of Florence”.
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How to cite this paper: Bocșa, A. M. (2022). Framing power: Multimodal metaphor and metonymy in Medici: Masters of Florence. Journal of Linguistic and Intercultural Education – JoLIE, 15(4), 25–44. https://doi.org/10.29302/jolie.2022.15.4.2
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