JoLIE 18:3/2025
‘JUST A COOL THING’? EXPLORING THE DISCURSIVE CONSTRUCTION OF POLARISATION IN EARLY PUBLIC STATEMENTS ON CHAT GPT
1 Decembrie 1918 University of Alba Iulia
Abstract
In the last two years, we have been witnessing a rapid development of Large Language Models. These are increasingly advanced systems of artificial intelligence which, by use of human language, can perform a large number of tasks and generate human-like responses to any question, with an unprecedented potential for application. At the same time, they are raising significant ethical concerns related to authorship, misinformation, or data privacy, as well as fairness and representation in language use. The language model which irreversibly popularised these systems is ChatGPT, released in late 2022 and gradually adopted on a large scale in the first half of 2023. It can assist with cognitive tasks, such as translations or generation of textual, visual or audio content on any topic, providing instant access to all human knowledge. Since its introduction and up to the present, as humanity is still struggling with overcoming resistance to the paradigm change brought about by digital innovation, the topic has sparked an increasingly polarised debate about the social consequences it may entail, largely dividing society into ‘techno-optimists’ and ‘techno-pessimists’. This article proposes a discourse analysis of the early phases of the global conversation on ChatGPT highlighting the roots of the polarised views on this topic. The data for analysis consist of a selection of public statements made by leading public figures Sam Altman and Noam Chomsky in 2023 and early 2024, reflecting perspectives on the state of affairs in the period following the program's launch. The analysis aims to expose how this polarisation is constructed at the level of discourse, in view of outlining a series of features of the LLM, that underlie the way in which it is perceived by society at large. Methodologically, data interpretation follows a three-dimensional framework, starting from (1) a componential analysis of speech acts, drawing on traditional speech act theories with data-required particularisations, (2) a lexical-semantic analysis to examine how local meanings of the selected words build into larger sense systems, also employing (3) Critical Discourse Analysis (CDA), to examine the representation of agency, further seeking to provide a reflective basis for an optimal engagement with AI-LLMs.
Keywords: ChatGPT: AI language model; Discourse analysis; Expert statements; Speech acts.
References
Andersson, M., & McIntyre, D. (2025). Can ChatGPT recognize impoliteness? An exploratory study of the pragmatic awareness of a LLM. Journal of Pragmatics, 239, 16–36. https://doi.org/10.1016/j.pragma.2025.02.001
Austin, J. L. (1962). How to do things with words. Clarendon Press.
Biber, D., Johansson, S., Leech, G., Conrad, S., & Finegan, E. (1999). Longman grammar of spoken and written English. Longman.
Coeckelbergh, M., & Gunkel, D. J. (2024). ChatGPT: Deconstructing the debate and moving it forward. AI & Society, 39, 2221–2231. https://doi.org/10.1007/s00146-023-01710-4
Costello, T. H., Pennycook, G., & Rand, D. G. (2024). Durably reducing conspiracy beliefs through dialogues with AI. Science, 385(6714), 1–12. https://doi.org/10.1126/science.adq181
Dynel, M. (2023). Lessons in linguistics with ChatGPT: Metapragmatics, metacommunication, metadiscourse and metalanguage in human–AI interactions. Language & Communication, 93, 107–124. https://doi.org/10.1016/j.langcom.2023.100694
Filardo-Llamas, L., Morales-López, E., & Floyd, A. (2022). Discursive approaches to sociopolitical polarization and conflict. Routledge.
Garassino, D., Masia, V., Brocca, N., & Benites, A. D. (2024). Politicians vs ChatGPT: A study of presuppositions in French and Italian political communication. AI-Linguistica, 1(1). https://arxiv.org/abs/2411.18403
García Riverón, R., Marrero Montero, A., & Acosta González, Y. K. (2022). Multimodal discourse analysis of news according to complexity theory: The United States–Cuba conflict. In L. Filardo-Llamas, E. Morales-López, & A. Floyd (Eds.), Discursive approaches to sociopolitical polarization and conflict (pp. 310–336). Routledge.
Gebru, T., Bender, E. M., McMillan-Major, A., & Shmitchell, S. (2021). On the dangers of stochastic parrots: Can language models be too big? In Proceedings of the 2021 ACM Conference on Fairness, Accountability, and Transparency (FAccT ’21) (pp. 610–623). https://doi.org/10.1145/3442188.3445922
Grant, A. (2025, January). Sam Altman on the future of AI and humanity. TED. https://www.ted.com/pages/sam-altman-on-the-future-of-ai-and-humanity-transcript
Herman, E. S., & Chomsky, N. (1988). Manufacturing consent: The political economy of the mass media. Pantheon Books.
Hill, J., Ford, W. R., & Farreras, I. G. (2015). Real conversations with artificial intelligence: A comparison between human–human online conversations and human–chatbot conversations. Computers in Human Behavior, 49, 245–250. https://doi.org/10.1016/j.chb.2015.02.026
Kecskés, I., & Dinh, H. (2025). ChatGPT for intercultural pragmatic learning? Potentially, but not yet: The question of using AI to develop students’ intercultural pragmatic competence. Intercultural Pragmatics, 22(2), 369–398. https://doi.org/10.1515/ip-2025-2008
Kohs, G. (Director). (2024). The thinking game [Documentary film]. Cityspeak Films.
Lee, S.-H., & Wang, S. (2023). Do language models know how to be polite? Proceedings of the Society for Computation in Linguistics, 6(1), 375–378. https://openpublishing.library.umass.edu/scil/article/id/972/
Mokashi, S. (2024, April 27). Unleashing the AI revolution: ChatGPT’s impact on the future of ML and beyond. Medium. https://medium.com/@shrutikamokashi/unleashing-the-ai-revolution-chatgpts-impact-on-the-future-of-ml-and-beyond-11d8b2334680
Mou, Y., & Xu, K. (2017). The media inequality: Comparing the initial human–human and human–AI social interactions. Computers in Human Behavior, 72, 432–440. https://doi.org/10.1016/j.chb.2017.02.067
Muñoz, P., Bellogín, A., Barba-Rojas, R., & Díez, F. (2024). Quantifying polarization in online political discourse. EPJ Data Science, 13(39), 1–30. https://doi.org/10.1140/epjds/s13688-024-00480-3
Nath, R., & Manna, R. (2021). From posthumanism to ethics of artificial intelligence. AI & Society, 38(1), 185–196. https://doi.org/10.1007/s00146-021-01274-1
Ng, R., & Chow, T. Y. J. (2024). Powerful tool or too powerful? Early public discourse about ChatGPT across four million tweets. PLOS ONE. https://doi.org/10.1371/journal.pone.0296882
Niu, B., & Mvondo, G. F. N. (2024). I am ChatGPT, the ultimate AI chatbot! Investigating the determinants of users’ loyalty and ethical usage concerns of ChatGPT. Journal of Retailing and Consumer Services, 76, 103562. https://doi.org/10.1016/j.jretconser.2023.103562
Popescu, T. (2021). Semantic roles of adverbials in the TV series Friends. Journal of Linguistic and Intercultural Education, 14(1), 113–142. https://doi.org/10.29302/jolie.2021.14.1.7
Popescu, T. (2024). Transforming academic writing with AI: Tools for effective learning. Journal of Linguistic and Intercultural Education – JoLIE, 17(3), 139–158. https://doi.org/10.29302/jolie.2024.17.3.8
Rane, N. L., Choudhari, S. P., Tawde, A., & Rane, J. (2023). ChatGPT is not capable of serving as an author: Ethical concerns and challenges of large language models in education. International Research Journal of Modernization in Engineering Technology and Science, 5(10). https://doi.org/10.56726/IRJMETS45212
Roe, J., & Perkins, M. (2023). “What they’re not telling you about ChatGPT”: Exploring the discourse of AI in UK news media headlines. Humanities and Social Sciences Communications, 10, Article 753. https://doi.org/10.1057/s41599-023-02282-w
Searle, J. R. (1976). A classification of illocutionary acts. Language in Society, 5(1), 1–23. https://doi.org/10.1017/S0047404500006837
Sobiech-Buzała, M. (2023). Will ChatGPT take our jobs? Discourse analysis on generative AI from the moral panic perspective. Biuletyn Naukowy Wrocławskiej Wyższej Szkoły Informatyki Stosowanej. Informatyka, 10, 46–59.
van Dijk, T. A. (2008). Discourse, power and access. In Discourse and power (pp. 65–84). Palgrave Macmillan. https://doi.org/10.1007/978-1-137-07299-3_3
van Leeuwen, T. (2008). Discourse and practice: New tools for critical discourse analysis. Oxford University Press.
Vasilescu, A. (2025). The pragmatic competence of ChatGPT: An AI-assisted research project. Revue Roumaine de Linguistique, 70(3–4), 287–312. https://doi.org/10.59277/RRL.2025.3-4.15
Yus, F. (2023). Social media and computer-mediated communication. In J. Romero-Trillo (Ed.), The Cambridge handbook of language in context (pp. 455–476). Cambridge University Press. https://doi.org/10.1017/9781108989275.022
Zhang, X., Li, S., Hauer, B., Shi, N., & Kondrak, G. (2023). Don’t trust ChatGPT when your question is not in English: A study of multilingual abilities and types of LLMs. In Proceedings of the 2023 Conference on Empirical Methods in Natural Language Processing (EMNLP). Association for Computational Linguistics. https://aclanthology.org/2023.emnlp-main.491/
Data
Sam Altman interviews
Axios. (2024, January 17). Axios House at Davos #WEF24: Axios’ Ina Fried in conversation with OpenAI’s Sam Altman [Video]. YouTube. https://www.youtube.com/watch?v=QFXp_TU-bO8
Heath, R. (2024, January 17). Exclusive: Altman says ChatGPT will have to evolve in “uncomfortable” ways. Axios. https://www.axios.com/2024/01/17/sam-altman-davos-ai-future-interview
La Repubblica. (2023, September 27). ITW 2023: The world with ChatGPT – Sam Altman’s full interview [Video]. YouTube. https://www.youtube.com/watch?v=rJ9CyupbHnk
Shah, S. (2023, December 13). Sam Altman on OpenAI, future risks and rewards, and artificial general intelligence. Time. https://time.com/6344160/a-year-in-time-ceo-interview-sam-altman/
The Logan Bartlett Show. (2024, May 14). Sam Altman talks GPT-4o and predicts the future of AI [Video]. YouTube. https://www.youtube.com/watch?v=fMtbrKhXMWc
Noam Chomsky interviews
Chomsky, N., Roberts, I., & Watumull, J. (2023, March 8). The false promise of ChatGPT. The New York Times. https://www.nytimes.com/2023/03/08/opinion/noam-chomsky-chatgpt-ai.html
EduKitchen. (2023, January 21). Chomsky on ChatGPT, education, Russia and the unvaccinated [Video]. YouTube. https://www.youtube.com/watch?v=IgxzcOugvEI
Institute of Philosophy and Technology. (2023, January 18). Noam Chomsky on artificial intelligence, language and cognition [Video]. YouTube. https://www.youtube.com/watch?v=_7AE7UuOfg0
Polychroniou, C. J. (2023, May 3). Noam Chomsky speaks on what ChatGPT is really good for. Common Dreams. https://www.commondreams.org/opinion/noam-chomsky-on-chatgpt
Through Conversations Podcast. (n.d.). Noam Chomsky on artificial intelligence, ChatGPT [Video]. YouTube. https://www.youtube.com/watch?v=_04Eus6sjV4
How to cite this article: Botaș, A. (2025). ‘Just a cool thing’? Exploring the discursive construction of polarisation in early public statements on ChatGPT. Journal of Linguistic and Intercultural Education – JoLIE, 18(3), 25–46. https://doi.org/10.29302/jolie.2025.18.3.2
For details on subscription, go to: http://jolie.uab.ro/index.php?pagina=-&id=19&l=en